PESTEL - Macro-Economic Analysis

PESTEL – Significance of the External Environment on Organisations

One of the Best Models for Macro-Economic Analysis is PESTEL. PESTEL – POLITICAL Any business, including an FMCG – Food Products Wholesaler, is directly impacted by the political environment under which it operates. E.g., Nepal was mired in a Maoist Insurgency for a decade from 1996-2006. Consequently, our country’s economic development was adversely affected, and the business community were …

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